Social Media and The Customer Journey
Social Media and Customer Journey Mapping |
Reader, I already know you have a social network page, even more than one. (smiley face). The question is, are you utilizing it EFFECTIVELY for what it CAN be utilized for when doing business? You see, Reader, when it comes to these platforms, I know your goal is to entertain people by showing the different places you may have been, making them laugh with funny jokes and memes, to inspire others to keep moving forward or educate them within your area of expertise. Am I right? Otherwise, why would you be posting? As we are about to enter into 2024 with our upcoming masterclass on 01/27/2024, I want you to truly think about those 3. What are you really trying to portray? Let's get some clarity here as we move forward. These platforms do like consistency. Another important thing is I want you to think about what kind of customer experience your audience gets when they come across your feed or walk into your establishment (physical presence). Do they feel warm, feel excited when they see you and look forward to more or just move on? In any journey mapping initiative, it is all about finding a balance between the customer experience and business goal(s) by taking an up-close look at your customer's journey. So, let's start by setting a goal for yourself. During our masterclass, you will develop a brand strategy, create a buyer's persona, amongst other things. If you don't know what I mean now, you will. Because after understanding exactly where your business could be sagging, after defining the goal of your mapping initiative, you need to decide on the persona whose experience affects your business most, learn what their journey looks like, and understand what needs to be improved. That's the Journey.... If you have not yet registered, do so today!
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LaTonya Washinton
Hello and happy Friday, Reader, I just wanted to drop in today and provide you with some FACTS and what you should really be considering because of them. Did you know, that over 300,000 black women in America (degreed and all) have been laid off or pushed out of their position? Now the word on the street is that the plan is to remove positions in the work force, which adds up to greater rates. This is not by accident. If it has not occurred to you, be thankful, However, we all have been or...
Hey Reader, The truth? Most small business owners wait too long to plan their holiday marketing—and then wonder why sales fell flat. You might think you know what to post, but without strategy, consistency, and accountability… you’re leaving money on the table. Your audience is already shopping. The question is — are they buying from you? That’s why I’m inviting you to my Get It Done Holiday Marketing Session — a working session designed to help you: ✅ Map out your content and campaigns...
Hi Reader, How many times have you told yourself, “I’ll get to it tomorrow”—but tomorrow never comes? That’s why I created Get It Done Sessions—a weekly accountability and work space designed for entrepreneurs and small business owners like you who are ready to move from planning to doing, especially now that you need to begin thinking about Holiday sales. This is your time to finally sit down, focus, and make progress on your business—with support along the way. Here’s what you’ll get:✅ 2...