Hello and happy Friday, Reader,

I just wanted to drop in today and provide you with some FACTS and what you should really be considering because of them.

Did you know, that over 300,000 black women in America (degreed and all) have been laid off or pushed out of their position? Now the word on the street is that the plan is to remove positions in the work force, which adds up to greater rates. This is not by accident.

If it has not occurred to you, be thankful, However, we all have been or WILL be affected in some way or another. Food prices have increased, I just received a notice saying that the electric bill is about to increase by 13%, it is not getting "cray cray," we are in dangerous times.

So what are you doing to encapsulate yourself? If you are not doing something on the side and looking at other forms of income, you are setting yourself up for potential failure. We need to clamp down and take a few moments to think through, what can I offer that will transform the lives of others; I know you have it, you just have not allowed yourself a period of time to craft it, or you have not surrounded yourself around people who can help you get clear on the messaging.

THIS IS YOUR WAKE UP CALL, ZION!

You all should be launching a product or service for the holiday season and this is the time to begin the work. I want you to look at what offer do you have and what products do you have that coincide with that offer.

For instance, I have programs, workshops, replays, workbooks, etc (those are the products), and because I have them, I just have to make a decision on which I want to promote more for Black Friday (which do you think?). But guess what? I have to put a structure in place for that particular product so even now, I am creating content that will lead up to that offer. You see why strategy has to be in place?

This is why I have set a Zoom room aside for you to work on your offer and/or your product with me or another marketing instructor in place, to provide suggestions or help you flush things out.

If you need a 30 minute assessment session with me, I have that too, just get on the books. Let's get clear on your WHAT so you can deliver for Black Friday and a WAITLIST needs to be created for that UNIQUE PRODUCT/SERVICE.

Don't get caught slipping and with a "pink slip." It is during this time that more and more entrepreneurs THRIVE! You just need to be in the driver's seat.

Let’s turn your social media into your storefront this season.

— LaTonya

For the "Get It Done Sessions;

Here’s what you’ll get:
✅ 2 hours of distraction-free work time
✅ Real-time feedback & suggestions from Marketing Instructor
✅ Accountability
✅ Momentum to carry you through the week

📅 Available on Mondays and Thursdays (select your day)
🕑 2 Hours
📍 [Zoom Link will be provided]

Of note, you will receive an email for further information and instructions.

Your Investment:
Drop-In: $35 per 2 hour session
Membership: $140/month (4 sessions = $35 x 4)
VIP Upgrade: $237/month (includes 1:1 marketing review + priority Q&A)

Facilitated by College Professor, LaTonya Washington or Marketing Instructor

Let’s make this holiday season your most successful yet.

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Rooting for you,
​LaTonya Washington​
​Founder, The Customer Culture

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Launch. Leverage. Lead.

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29991 Canyon Hills Road #1709, Lake Elsinore, CA 92532
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